Marketing a lifestyle

Hi all you sellers! Despite the press saying the market is soft, there are still people out there looking to buy! Have you have noticed lately the number of buyers coming from urban areas, especially New York? I have. One thing they are really attracted to, is the Fairfield County lifestyle, which combines sophistication with healthy and wholesome living. What do I mean by that? Organic markets, top quality restaurants, wonderful shopping, lots of happening events in the arts, and a thriving commercial base all contribute to an environment of sophistication. But we also have our simple, wholesome pleasures not found in the city: pick your own apples, hayrides, harvest festivals, pick your own halloween pumpkin, halloween parades, real trick or treating where neighbors meet neighbors on the street to exchange greetings and treats, nature walks, local volunteer efforts, high school car washes, etc. Fall is the perfect season to highlight the "lifestyle" of living here: get out those fall decorations for the house, pumpkins, candles redolent of pumpkin spices, change up some minor decor using warm colors of the fall. Anything that evokes images of nature, harvest, family, neighbors, thanksgiving (not just Thanksgiving) will strike a note that can often be missed in the city. Give it a try!